Xinfeng News, December 3, 2025
In the golden autumn season, millions of mu of navel orange orchards in Xinfeng, southern Jiangxi, are ushering in a bumper harvest. Ganzhou Daxiongdi Cutting Tools, a local enterprise, has actively responded to the call for rural revitalization. It has deeply participated in the Xinfeng navel orange picking season through the "tool innovation + production and sales linkage" model. By donating professional tools, providing technical training, and conducting live-streaming e-commerce to promote sales, it has solved problems for fruit farmers and expanded sales channels, becoming a bright spot in Ganzhou's agricultural assistance initiatives.
1. Tool Innovation: From "Manual Picking" to "Precise and Efficient"
Addressing the pain points of traditional navel orange picking, such as easy fruit damage and low efficiency, the "Cheng You" series of tools developed by Da Xiongdi Tools have become new assistants for fruit farmers. The high-carbon steel pruning shears can reduce fruit stem residue by 30%, while the anti-slip fruit stem knife avoids slipping and loss during the picking process. At the event site, the company donated 20,000 sets of tools to the cooperative in Anxi Town, Xinfeng County, and demonstrated the standardized "one cut and one hold" operation on site, helping fruit farmers increase their daily picking volume by 40%.
II. Integration of Production and Sales: The "Knives + Navel Oranges" Combination in Live Broadcast Rooms
In conjunction with the booming online sales of Gannan navel oranges, Daxiongdi Knives, in collaboration with the local e-commerce service center, launched the "Orange Harvest Gift Box". This box combines knives with navel oranges for bundled sales, addressing the needs of fruit picking while increasing the added value of the products. Li Ming, the general manager of the company, transformed into an "agriculture-assisting livestream host" and demonstrated the usage scenarios of the tools in an orchard livestream, attracting over 50,000 netizens to watch. The pre-sales volume of the gift boxes exceeded 20,000, driving the sales of navel oranges to over 2.5 million yuan.
Ⅲ.Third, Long-term Empowerment: From "One-time Assistance" to "Industrial Chain Collaboration"
This event is not just a one-time donation, but also establishes a long-term mechanism of "enterprise + cooperative + farmer households". Daxiongdi Knives plans to jointly build an "Orange Tool R&D Base" with Xinfeng, developing special knives for sorting, deep processing and other links to further reduce losses in the industrial chain.
The Agriculture and Rural Affairs Bureau of Xinfeng County spoke highly of this, stating, "This model of 'promoting agriculture through industry' provides a sustainable solution for rural revitalization."
Conclusion
From a single tool to an entire industrial chain, Ganzhou Daxiongdi Knives has redefined the connotation of aiding agriculture through technological innovation and business acumen, demonstrating the boundless possibilities of collaborative development between local brands and regional characteristic industries. As the smiling faces of fruit farmers in the navel orange orchards show: "With better tools, the fruits sell well, and life has more prospects!"
